Regarding banners, the click-through rate (CTR) stands as a reliable indicator of their success. It corresponds to the ratio of the number of impressions of a banner and the number of clicks obtained on it.
On lexpressproperty.com, the average CTR of our banners amount 0.73% for the period ranging from December 2016 to May 2016. This result is positive, compared to international benchmarks for the same period: 0.25%.
It must be pointed out that the click rate for lexpressproperty.com is much higher when the banner is designed in rich media format. For example, we have recorded an average of 1.60% on the Premium Leaderboard format – a high figure, as the international benchmark ranges around 0.19% for this type of design.
Mauritians are showing great interest for this advertising format, which represents a genuine source of additional information while visiting a website.
How to stand out from the crowd? An attractive visual associated to an effective call-to-call are the key-to-success for a successful banner.
