The setting up of a Web banner advertising campaign on lexpressproperty.com allows you to boost the visibility of your adverts with an engaged audience, in search of high quality information. It is an advantageous tool to be included in your marketing strategy geared towards increasing your leads.
Whether you have an ongoing campaign or you are thinking about launching one very soon, one Big question remains: how to ensure your campaign’s effectiveness?
The success of an ad banner is essentially based on its ability to trigger interest within a targeted audience. To create your own banner, keep in mind that an ad banner campaign has 3 key objectives:
- Capture visitors’ attention
- Enhance your agency’s / brand’s image to a qualified audience which is actively searching for properties
- Develop interactions between your agency and Internet users in search of a property corresponding to your offer
- Informative
- Simple and direct
- Engaging
- Specific and targeted
- Honest
- Your company’s logo – Make sure that your logo is visually appealing and engaging
- The value proposition – Put forward what you have to offer. Your value proposition should take up the most space in your ad on top of being a real eye-catcher as it would be the first thing that your viewers’ eyes would see.
- Choose the right Call-to-Action (CTA) – A CTA is a standout focal point of your ad, prompting viewers to click on it to learn more. Do not forget to make them as visible as possible.
- Cursive fonts, script fonts and extremely thin fonts: very difficult to read
- Uppercase taglines are not always easy to read
- Tagline that covers the critical parts of your ad
- A CTA that fades away in the background
- Avoid unnecessary information: Be brief, simple and effective
How to make my banners more effective?
There are several essential criteria that make a web banner more effective while enhancing its results. A successful banner should be…
Our simple tips to make your banners more appealing:
1. Do not forget to include the following essential elements:
2. Simple mistakes to avoid:
3. Enhance your message – Choose relevant images, graphics or photos in line with the product that you are offering.
4. Avoid exaggerations so as not to disappoint your audience.
5. Stimulate your advertising space, keep it lively! – Make regular updates (1st month : rental, 2nd month: sales) – to trigger interest of regular visitors
6. A good landing page, the logical conclusion!
A banner means nothing without a proper destination page. Make sur that it targets the right page featuring the ad – and not more generic page like a home page. This will force the visitor to give up his search.
Attractiveness, relevant information and a good Call-to-Action are the key of effectiveness. Now, try it for yourself!
