Discover our 6 advices to quickly and easily find and purchase properties.
1. Find the right price
Make an estimation of the property put for sale, by its owner, after a visit. Praising the client by giving a price higher than that of the real estate market is useless as it will delay its sale. Give the owner a range of prices closer to the market value, to quickly sell the property. Normally, if the gap between the displayed price and that of the market is more than 10%, there won’t be any visits.
2. Take care of your photo quality!
t is a fact: property advertisements with photos are 10 times more viewed than others. If your advertisement is made more appealing with photos, it’s quality will make it stand out. Indeed, a bad picture can drive away potential purchasers while a good picture, showing the strengths of the property, will immediately trigger their interest.
To enhance a residence, favour pictures taken during fine weather and show open clean spaces as much as you can: tidying, cleaning and storing your personal belongings will enable you to showcase all the property’s potential. If the price is relatively high in relation to the market, we recommend putting forward details of the property which will justify the price: a swimming pool, a beautiful terrace or a large courtyard are arguments that will convince a buyer of the property’s worth.
3. Follow the video trend
This format is more and more used by real estate agencies to introduce properties on sale. They particularly please purchasers, as they allow people to easily view and visit the property as much as they want to. With the 360° format, web users can navigate in every corner of the house from their computer, and can get a real idea of the layout of the property before contacting the agency for a site visit.
4. Discover the benefits of home staging...
As we often say, it is essential that the property is showcased to facilitate its sale. Freeing the living space from bulky furniture and unnecessary decorations, will enable you to demonstrate all their potential to the visitors, while helping to boost the property. It is thus necessary to carry out some landscaping projects. The trend which is becoming popular is called home staging. The total budget of the project shall not go beyond 5% of the property’s selling price.
For example, you can suggest to the owners to repaint the walls of the house, to depersonalize the rooms by storing all the personal and atypical objects, to give back a trendy touch to the kitchen with some stylish accessories, or to repair possible dysfunctionalities (electrical hanging wires, doorbells that do not work…).
The aim of this makeover is to emphasize on the dimensions and lighting which can in turn result in an ‘impulse’ buy.
5. Write a striking advert
How to be more effective while posting your adverts on Lexpressproperty.com?
We recommend to display a complete descriptive text: neither too short nor too long, it must make people to want to visit your residence. It is important to structure the advert into several sections clearly announced, and to highlight the strength of the property. For example, beside from essential information (number of rooms, m2, type of property, exposition…) be specific on the location, by giving an approximation of the site and the infrastructure services in the vicinity (beach, school, hospital…).
Finally, when it comes to structure, favour short and easy to read sentences, without abbreviations or superlatives. Always follow your aim and do not oversell the property – in order not to deceive the potential buyer during the visit.
6. Optimize the visibility of the advert
Did you know that to effectively sell a real estate, it is not advised to overexpose the advert? Indeed: you might devalue the property. However, it is important to choose the best display supports. The best idea is of course to put the advert on our website, to have it referenced on Lexpressproperty.com. With an average of 160,000 monthly visits and more than 2,5 million of viewed pages, you will consequently increase your chances to be seen by the right audience.
Tip: use our boost system to be at the top of the listings! By choosing the time slot that seems to be the most suitable, you will appear before your competitors and you can get 40% more chances to gain leads, according to your study.
Now, you tell us: what are your tips to charm your potential clients?
